November 3, 1:43 PMBillboard Hot 100 ExaminerDee Windt

Having been no stranger to violence, drugs and gangs - Arsen has risen above and beyond the duties of a soldier. Today, Arsen is leading the charge on a whole new movement that promises to resurrect West Coast rap music with his first single "Represent."

What prompted you to get into music? A life changing event?

"I started rapping around 14 about what I was experiencing in life and in the hood, and even to this day, everything I rap about, I have either done and been through or it is something that I am experiencing at this point in my life. Now coming where I'm from, and having numerous tatts, affiliations, for one reason or another I could not get/hold a job, and thats when I decided to step my music up to the next level, and started working with numerous major artists including, 40 Glocc "G-Unit", JR Writer "Dipset", San Quinn, Skeelo, Mc Eiht "Comptons Most Wanted", The Federation, Badazz "The Outlawz", and many others, so i can get my story out to the world."

Arsen's first single "Represent" featuring G-Unit's 40 Glocc is set to be released today [11/3] everywhere music is sold online.

On this track, Arsen's voice is low, gritty and forceful as he uses music as a mechanism to express what he's going through internally. The simple message of his lyrics - "Represent your $h*t" The beat resembles an old school G-funk West Coast groove reminiscent of "Nuthin' but a "G" Thang." It features a slow, drawled out multi-layered form of a Hip-Hop beat, that's simple and easy to crip walk to. 40 Glocc has the same flow and sound as his G-Unit counterpart Lloyd Banks which isn't a bad thing since we're already familiar with the G-Unit sound.

Continuing on the path of a true General, Arsen is donating 3% off the net sales of "Represent" to help out the victims of typhoons Ondoy (Ketsana) in the Philippines. He's also teamed up with comedian Jo Koy, boxer Manny Pacquiao and the S.O.S. foundation to bring awareness to the cause. When asked about his special interest in the Philippines outreach projects, Arsen had this to say:

"I myself have a large following of fans from the Philippines and I feel that the U.S. is not doing as much as they can to help the survivors. So I decided that hopefully with people seeing me as an artist and business owner helping the cause, maybe they would jump in too. I think everybody needs help sometimes and I'm the type of person, if i have it - will most likely share it."

We will be learning more about Arsen throughout the following weeks as he talks about growing up in the Bay, music, and his goals in life all while he sets up to release his second single "Get it crack'n" on Nov. 10.

Arsen's "Represent" is below for you to listen to and comment on. Also, start following Arsen on Twitter @arsenofwck and Facebook www.facebook.com/arsenofwck for more exclusive news and events. Enjoy!

Hi...thank you so much for reminding me that I'm a year older!

I hate celebrating the day I get a year older. If there was a celebration day for getting an inch taller. That'll be better for me! I'll throw the biggest party ever!!! Anyways...I don't know if you guys know but I opened up a record label company with my 2 brothers and 2 other friends. It's called MIH, Inc. which stands for "Make It Happen". So I have 3 birthday wishes. And I'm not asking for much. Maybe 5 minutes of your time and less than 2 dollars. =) I hope you can fulfill them. Here are my 3 wishes:

#1. We just put up our MIH website so I am asking if you can please sign up and become a member. It's simple to do...It's free...and most importantly, it will help MIH grow and attract investors by having members on our site.

1) Just log on to http://www.mih-inc.com/ and click on "Become A Member".
2) Submit your info and check your email for verification.
3) Add a profile picture and maybe a bio and you are done. Simple right?

Let me know what you think of our site.

#2. One of MIH Artist...Arsen's first single "Represent" (watch the commercial) featuring 40 Glocc of G-Unit will be available everywhere music is sold online on November 3rd. I'm asking you to please help us put Arsen on the chart. Go to Itunes, Amazon, emusic, etc. Search>>>Arsen>>>Represent and download the song. It's only 99 cents.

#3. Arsen's all new hit single "Get It Crack'n" (watch the commercial) will be releasing as well on November 10th. I know it's a couple of weeks from now so you probably won't remember...so mark it on your calendar. Circle it...underline it...put a happy face next to it...and write in it...Search>>>Arsen>>>Get It Crack'n and download it. Also 99 cents.

From November 3rd to December 31st 2009...Arsen and MIH, Inc. partners with the Manny
Pacquiao Foundation will begin donating funds to the victims of Typhoon Ketsana/Ondoy in the Philippines. Arsen will be giving back parts of his net sales off of every online download of these two singles. The money will be sent to the Manny Pacquiao foundation where it will then be sent back to the Philippines. We won't be able to help everyone in the Philippines but by helping us download the 2 singles...we can help ONE and make a difference.

Thank you for all your help.

Jake Rosario

This is the official commercial for the Release Party on October 7. Get Ready to Party!!!

GRAB UR CALENDAR!!! GRAB A SHARPIE!!!

And circle the date Oct. 7! Circle It not once, not twice, but 10 times. Underline it...bold it...put an arrow or a happy face next to it cuz it's the release party of Arsen's hit single "Represent" ft. 40 Glocc of G-Unit at Les Deux Nightclub in Hollywood. So let's walk the red carpet, pop some bottles and let's Make It Happen! We'll see you there!